#60 A Holistic Approach to 21st Century Footwear Sourcing and Merchandising

SHOE-IN
July 17, 2017

#60 A Holistic Approach to 21st Century Footwear Sourcing and Merchandising

Craig Townsend // Executive Vice President // Elan Polo International

Craig Townsend, Executive Vice President at Elan Polo International joins Matt and Andy on this week’s show to explore the constantly changing footwear development dynamic in a global supply chain.  How does a direct footwear importer like Elan Polo who serves all aspects of the footwear marketplace evolve with its 21st Century supply chain?  Download to find out!

Jasmine joins in on the fun as she explores the recently announced Under Armour UA ICON initiative allowing footwear consumers to customize shoes and upload their own images for inclusion on the upper. We tried out a few of our own styles.